Having finished this project I am happy with the chosen
brand and the looks that I have completed. I initially chose a brand I felt I would
feel comfortable with as it was a brand I know well and have been using for some
time. However I don’t feel it was a good choice for this project in particular
as they target natural looks which is OK but I personally think it leaves you
with little choice and ideas when it come to the editorial and catwalk looks. Also
I feel that you can’t be versatile with your choice of models.
Once I had changed my brand I felt like I was able to
explore more and give myself more to work and play with.
I enjoyed creating my catwalk and editorial looks but wasn't
as keen on the advertisement as I felt like I was repeating an ad look that I have
submitted in year one for digital image. Although it is a different project and
I have learned different photography skills this year I can see resemblance in
both ad looks, so would probably preferred a different option or an extra
catwalk or editorial image.
Even after researching the difference between editorial and advertisement
I still feel that I struggle to work out the difference. This may just be
because of the brand I chose ‘MAC’ who use quite a range of looks for all of
their images.
I wouldn't mind have the chance to recreate some images and
collaborate with fashion stylist and photography students and creating really
extreme looks with high levels of fashion styling and photo editing.
As I wrote in my blog I would have loved to have created a
big scene like Alice in Wonderlands Mad hatter tea party with loads of models
and accessories.
Brand Evaluation
