Pin up

In this lesson I had to create a pin up look from the 60s and 70s

Firstly I decided where I wanted my parting, I then placed hearted rollers according to how the hair was parted and then followed the rollers back.

Once the hair was ready I removed all rollers and gently brushed the hair till I had big waves and styled

Beach waves as part of beach hair

To create beach waves I used my curling tong like a wand to create big loose waves 

Matte & Dewy looks

Today a guest speaker came in to talk about matte and dewy looks.

She gave me a task to recreate a matte of dewy base from some images that she had with her.

I chose to do a dewy base using Mac face and body foundation which is really good for a flawless natural glow base.

I also added shine and glitter to my lids so they could stand out in the image.

project evaluation

Having finished this project I am happy with the chosen brand and the looks that I have completed. I initially chose a brand I felt I would feel comfortable with as it was a brand I know well and have been using for some time. However I don’t feel it was a good choice for this project in particular as they target natural looks which is OK but I personally think it leaves you with little choice and ideas when it come to the editorial and catwalk looks. Also I feel that you can’t be versatile with your choice of models.

Once I had changed my brand I felt like I was able to explore more and give myself more to work and play with.

I enjoyed creating my catwalk and editorial looks but wasn't as keen on the advertisement as I felt like I was repeating an ad look that I have submitted in year one for digital image. Although it is a different project and I have learned different photography skills this year I can see resemblance in both ad looks, so would probably preferred a different option or an extra catwalk or editorial image.

Even after researching the difference between editorial and advertisement I still feel that I struggle to work out the difference. This may just be because of the brand I chose ‘MAC’ who use quite a range of looks for all of their images.

I wouldn't mind have the chance to recreate some images and collaborate with fashion stylist and photography students and creating really extreme looks with high levels of fashion styling and photo editing.

As I wrote in my blog I would have loved to have created a big scene like Alice in Wonderlands Mad hatter tea party with loads of models and accessories.

Brand Evaluation

Finger wave

In my last timetabled lesson with Lottie I was taught 3 techniques on how to finger wave. Although I didn't manage to create a perfect wave as finger waving is harder than it looks.

We was taught to create waves with wet hair which I found didn't really hold in place for me. So I added a fair amount of gel to my dolls head in order to get that firm hold.

Firstly I completely wet through the hair, then added gel to the area I was going to work on.

I used my pin tail comb to create a s-shape wave to the hair then pinned in place to hold.

Times assessment look practice

I practiced my timed assessment look on myself prior to creating the whole look on my model as I was using a lot of glue and glitter.

I managed to find a tacky lipgloss that worked amazing for applying glitter to the lips instead of duo. 

However I did use duo for the eyebrow which also worked well without pulling any hairs.

 

Other Editorial Ideas

Creating Editorial images can be quite fun and also quite stressful if you create a big idea which doesn't go to plan e.g models that cancel etc.

I had an big idea for my MAC editorial shoot which didn't go ahead. As MAC is a colourful, playful and vibrant brand I was hoping to recreate a mad hatter themed tea party.

I think the colours and make up techniques used in Tim Burton's 2010 recreation of Alice in Wonderland would work really well for a MAC Editorial shoot.

Beach Hair

In this lesson we created beach hair and waves using a diffuser, salt spray and hair moose. Firstly I wet down the dolls head, and dried it using a diffuser end to the hair dryer, taking it right to the scalp.

I then applied moose to the hair to give beach typed loose waves along with salt spay, and pinned the look out of the dolls face.

Guest Speaker Kat

In today's studio class we had a lovely guest speaker come in and talk to us about the industry and show us a few demos. She also gave amazing product advice on what products she thinks are really good to have in a make up kit e.g primers and concelars and also where to buy. 

Kat showed us a different way to curl hair and advised its how we would probably have to do in the industry. Instead of starting from the bottom and using a pin tail to ensure strays get curled we started from the root of the hair and brought it into the heated tong that way. When the look was complete the curls were a lot bouncier and looked playful enough for camera.

She also completed a step by step look inspired by Victoria secrets models.

Editorial

For my editorial images I decided I wanted something edgy. I was mainly inspired by 'Grease' and the T Bird look. Quiffs, leather jackets and cigarette smoke. I'd describe my story as pin up/retro. I had intentions to shoot this look on location in brick lane as they have a lot of graffiti that would have worked well with my look, but it didn't go to plan.

In the end I shot the images at home and borrowed the camera, beauty dish and soft box from the studio. 

I also used a smoke machine to add smoke to my images but it didn't work in all images as the smoke made it hard to capture my model.

French Roll

In this lesson I learned how to create a French roll. 

I created the roll by separating the hair in two halves top and bottom, leaving less hair at the top section. 

I used sectioning clips to hold the front section out of the way.

Using a hair band I created a low ponytail to the back section.

I back combed slightly to give body and definition and rolled the ponytail to create my French roll.

Once I was happy with the roll I pinned it in place to hold.

Once the back of the hair was completed I was able to go on and create a style at the front of the hair.

Once these looks were completed I added hair accessories, and tried a look with more than one roll in the hairstyle 

History of MAC

MAC stands for make up art cosmetics and was founded by two men by the names of Frank Angelo and Frank Toscan and also a chemist (Vic Casale). 

They started the brand in 1984 in Toronto Canada. In 1991 the duo opened their first US store in Greenwich village New York. 

When they first started out they only had intentions to target make up professionals and models, but soon after the demand became so high that they decided to go on and sell to the public too.

Estée Lauder took on 51% of the shares with MAC in 1994, managing the business side and the two founders continued with the creative side.

In 1997 Frank Angelo sadly passed away due to a cardiac arrest at a young age of 49, in 1998 a year later Frank Toscan decided to sell on the remaining shares of his company to Estée Lauder Inc.

MAC today is one of three top global make up brands 

Advertisement

For one of my advertisement looks I decided to advertise MAC studio fix foundation.

The foundation is really good for medium to heavy coverage.

As stated in an earlier post I initially chose Bobbi Brown, but changed to MAC. However I'm happy with my final image and feels that it does represent an foundation type ad, it slightly looks like it could pass off as a Bobbi Brown image.

In further research into MAC foundation ads, I came across a few contrast images with different skin tones. In my opinion I think this is a really good way to advertise as your letting different backgrounds and cultures know that Mac is suited for all

Timed Assesment

My timed Assesment went well in my option. I was prepared and ready for the Assesment.

As my brand was MAC I decided to go for a loud summer colour, and had the inspiration of glitter from a glitter look that Val Garland did for MAC SS15.

Inspired by the above and many other glitter effect make up looks I decided to create a flawless sun kissed base, glitter brows, lips and a sleek ponytail with a rope twist. 

Here's a sneak of my timed Assesment catwalk look, which I touched up in Photoshop 

Brows

Today's lesson with fenella focuses on brows. We had to work on at least 3/4 different models and create 3 different brow looks on each model 

•How the model would usually wear they're brows 

•How you would do they're brows

•And a brow look from SS16

My chosen brand

For this project I was given a list of make up and fashion brands to choose, ranging from MAC to Chanel.

I initially chose Bobbi Brown as I use there make up and skin care line.

After having done research into Bobbi Browns SS16 range. I wasn't excited with this particular brand. Bobbi Brown focuses more on natural bases, and has the models looking as natural as possible.

I then struggled to come up with a catwalk look to match the brand. So therefore changed my idea to MAC.